DENOTATION
The magazine cover consists of a colour photograph of a young boy looking directly at the camera. It is a medium close up shot showing his body from the chest upwards to his head. He is standing straight but we are not 100% sure because we can only see his body from the chest upwards; there is also someone’s arm that can be seen which is clearly not the boys arm, it could be a females arm pulling on his tie. The background of the photograph is white, and the photograph covers the whole of the magazine cover. There is nothing behind him but in front of him are about 7 cover-lines and a masthead. The masthead is in red and the cover-lines are in black. The photographed boys name is in black. There is no bar code visible on the cover of the magazine.
MASTHEAD
Vanity Fair’s masthead is has a unique font; the edges of each letter are sharp and pointy; the letters are also red. The font used on the masthead is a non-serif font as the letters don’t have any flick ups or feet and don’t join up. The title Vanity Fair comes from the word vanity which means that someone is too aware of there looks and only cares about how they look. The magazine is about pop culture, fashion and current affairs.
CHARACTER
The cover photograph is of the successful young American singer ‘Justin Bieber’.
COMPOSITION
He is posed in a very calm manner looking directly at the camera and not paying any attention to the hand that is on his tie. His pose, body language and clothing are very sexually suggestive and provocative.
COSTUME
His clothing is a bright white shirt with a black and white tie, the tie looks as if it is undone and he also has lipstick kiss marks on his face and shirt. The way the costume has been presented has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be young females.
NVC
His non verbal communication is also very seductive as he has a sharp smile showing his teeth. He has lipstick marks on his shirt and face and has a feminine hand pulling on his tie while he is looking directly at the camera.
LIGHTING
The lighting is high key, as the photograph is in a bright background and it is free from dark shadows.
SETTING
There isn’t really any setting apart from him standing there looking at the camera with a feminine hand holding his tie.
COVER-LINES
The main cover-line that relates to his photograph says: “Justin Bieber; is this the adorable, inescapable face of 2011?” This is making reference to the fact that he was one of the youngest successful male artists in the world and one of the most adorable and most common faces of 2011. The many different cover-lines tell us that this magazine doesn’t concentrate on just one genre of music, and doesn’t only focus on music either, but is diverse in what it chooses to write about. There are no other artists mentioned on any of the cover-lines apart from Justin Bieber himself. The way the cover-lines are written reveals that this magazine also focuses on current news events as well- e.g. “The alleged rip-off behind a $350 million online phenomenon”. All the cover-lines use a serif font as all the letters have flick ups and small feet, connoting tradition. It suggests that the Vanity Fair magazine has existed for a long period of time, and has almost become an American institution. This can tell its readers they will receive accurate and challenging journalism.
TARGET AUDIENCE
Considering all these points, the likely target audience would be young females (teenagers from age 13-19 but also older female’s as well). They would have a good knowledge of his songs and his style of music and his lyrics; they are likely to be well educated/well read, and have an interest in American popular culture.
The magazine cover consists of a colour photograph of a young boy looking directly at the camera. It is a medium close up shot showing his body from the chest upwards to his head. He is standing straight but we are not 100% sure because we can only see his body from the chest upwards; there is also someone’s arm that can be seen which is clearly not the boys arm, it could be a females arm pulling on his tie. The background of the photograph is white, and the photograph covers the whole of the magazine cover. There is nothing behind him but in front of him are about 7 cover-lines and a masthead. The masthead is in red and the cover-lines are in black. The photographed boys name is in black. There is no bar code visible on the cover of the magazine.
MASTHEAD
Vanity Fair’s masthead is has a unique font; the edges of each letter are sharp and pointy; the letters are also red. The font used on the masthead is a non-serif font as the letters don’t have any flick ups or feet and don’t join up. The title Vanity Fair comes from the word vanity which means that someone is too aware of there looks and only cares about how they look. The magazine is about pop culture, fashion and current affairs.
CHARACTER
The cover photograph is of the successful young American singer ‘Justin Bieber’.
COMPOSITION
He is posed in a very calm manner looking directly at the camera and not paying any attention to the hand that is on his tie. His pose, body language and clothing are very sexually suggestive and provocative.
COSTUME
His clothing is a bright white shirt with a black and white tie, the tie looks as if it is undone and he also has lipstick kiss marks on his face and shirt. The way the costume has been presented has been chosen carefully to appeal to the target audience of the magazine, who are most likely to be young females.
NVC
His non verbal communication is also very seductive as he has a sharp smile showing his teeth. He has lipstick marks on his shirt and face and has a feminine hand pulling on his tie while he is looking directly at the camera.
LIGHTING
The lighting is high key, as the photograph is in a bright background and it is free from dark shadows.
SETTING
There isn’t really any setting apart from him standing there looking at the camera with a feminine hand holding his tie.
COVER-LINES
The main cover-line that relates to his photograph says: “Justin Bieber; is this the adorable, inescapable face of 2011?” This is making reference to the fact that he was one of the youngest successful male artists in the world and one of the most adorable and most common faces of 2011. The many different cover-lines tell us that this magazine doesn’t concentrate on just one genre of music, and doesn’t only focus on music either, but is diverse in what it chooses to write about. There are no other artists mentioned on any of the cover-lines apart from Justin Bieber himself. The way the cover-lines are written reveals that this magazine also focuses on current news events as well- e.g. “The alleged rip-off behind a $350 million online phenomenon”. All the cover-lines use a serif font as all the letters have flick ups and small feet, connoting tradition. It suggests that the Vanity Fair magazine has existed for a long period of time, and has almost become an American institution. This can tell its readers they will receive accurate and challenging journalism.
TARGET AUDIENCE
Considering all these points, the likely target audience would be young females (teenagers from age 13-19 but also older female’s as well). They would have a good knowledge of his songs and his style of music and his lyrics; they are likely to be well educated/well read, and have an interest in American popular culture.
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