The ‘Riddim’ reader: Jacob aged 16; he is a young male college student studying music technology and drama. He is into singing and rapping and has the ability to write his own raps and songs. In his childhood he grew up in the rough part of Thamesmead in South East London. He grew up in a black neighbourhood where he developed his rapping and singing skills through imitation. He performed at many school talent shows and local festivals where he became famous for his skills. Jacob also has the ability of playing the keyboard/piano. He wears the type of clothes that appeals to his type of music for example caps and hats and baggy clothes and trousers. He has an obsession of Gucci and Ralph Lauren clothing. Jacob enjoys his easy life as he is very wealthy and always gets what he wants but he is very grateful and doesn’t take advantage of what he has. Jacob is very ambitious and is academically gifted and talented. Jacob is the only child in his family and lives with both of his parents. Jacob is into all types of music but he is mainly inspired by hip-hop and r’n’b as most of the black culture is interested in this genre of music. Jacobs’s main idols are Michael Jackson, Chris brown, Drake, lil Wayne and Rick Ross. On weekends and in his free time he enjoys playing sports and chilling with friends and in some occasions he likes to go partying. He enjoys junk food and eats heavily; he enjoys takeaways and eating at restaurants.

To develop my magazine for my target reader Jacob, I am going to include several fashion trend sections in my magazine which will consist of many of the products that Jacob likes to wear such as Nike, Adidas, Ralph Lauren and Gucci. There will also be many celebrities modelling these clothing brands. The magazine will not contain just one genre of music which is Hip-hop, it will also contain many other genre’s such as dancehall, Reggae, R ‘n’ B, UK Rap and funky. Artists that will be included will be people like Chris Brown, tinie tempa, trey Songz, and many others; the list goes on.  There will be a star sign section at the end, giving in detail each star sign information of the month. There will be the latest gossip on the music industries, consisting of leaks of new singles and celebrity gossip. And finally there will be a lyrical double page, presenting lyrics of the top 5 singles of the month the product was issued.

The ‘Riddim’ reader: Arnold Johnson; a young male, 18 year old college student studying sports and fitness and also part of the marching band of his college as he plays the snare drum. Singing isn’t really his thing but he is into rapping and has written many raps jus for the fun of it. In his childhood he grew up in South East London, Lewisham. He grew up in a black neighbourhood where he developed his rapping skills and that’s when he new he was into music. He isn’t really into the performing thing unless he is performing in front of his friends in college like he used to do while he was at school. Arnolds drum skills is another thing he is known for as he is very talented and can do many tricks. He is obsessed with famous branded clothes like Nike and adidas as he is a sports fanatic and is a footballer. He doesn’t mind what he wears as long as it suits him and he looks cool. Arnold enjoys life even though he isn’t very wealthy; he does a lot of things on his own without having to go to his parents for everything. Arnold is very ambitious especially with his football career; he hopes to become a professional footballer as he is a semi-professional footballer at the age of 18. He is also gifted and talented academically. Arnold is the middle child in his family as he has an older brother and a younger sister. Arnold lives with his mother and his step father. Arnold is into many types of music including UK Rap and Grime, Funky House and Bashment. Arnold has many idols but he is mostly inspired by Michael Jackson even though Michael Jackson doesn’t have Arnolds type of music. Arnold is busy on weekends as he has football training on Saturdays and has the football match on the Sunday, throughout his week he is in college or at football training. Arnold enjoys junk food but has to maintain a balanced diet because he is a footballer.

To develop my magazine for my target reader Arnold I am going to include several fashion trend sections in my magazine which will consist of many of the products that Arnold likes to wear such as Nike and adidas clothing and footwear. There will also be many celebrities modelling these clothing brands. The magazine will not contain just one genre of music which is Hip-hop, it will also contain many other genre’s such as dancehall, Reggae, R ‘n’ B, UK Rap and funky. Artists that will be included will be people like Chris Brown, tinie tempa, trey Songz, and many others; the list goes on. There will be the latest gossip on the music industries, consisting of leaks of new singles and celebrity gossip. And finally there will be a lyrical double page, presenting lyrics of the top 5 singles of the month the product was issued.

The ‘Riddim’ reader: William Hill; a young male, 17 year old college student studying Music and Sports and also makes instrumental beats for UK Rappers. William is into rapping and has produced many rap instrumentals for upcoming famous young artists. In his childhood he grew up in South East London, Peckham. He grew up in a black neighbourhood where he found his hobby of beat boxing which inspired hi to make rap instrumentals as he was very good. He is obsessed with famous branded clothes like True Religion and Lyle & Scott as he likes to show off what he has got. He doesn’t mind what he wears because he doesn’t dress to impress. William enjoys life even though he isn’t very wealthy; he does a lot of things on his own but still needs the support from both of his parents as he is still growing up. William is very ambitious especially with his Music career; he hopes to become a famous beat maker for rappers and be known global for his skills. He is also gifted and talented academically; he left secondary school passing music with and A* grade. William is the oldest child in his family and has only one little sister. William lives with his mother and his father. William is into many types of music including UK Rap and Grime, Funky House and Bashment. William has many idols but he is mostly inspired by Rick Ross and Tupac and even Biggie smalls. William is a busy person as he makes instrumentals for people and sells them he also helps to record for people as he has his own studio in his house. William enjoys junk food but has to maintain a balanced diet because he doesn’t want to become overweight and start looking unattractive.

To develop my magazine for my target reader William I am going to include several fashion trend sections in my magazine which will consist of many of the products that William likes to wear such as True Religion  and Lyle & Scott clothing and footwear that he likes. There will also be many celebrities modelling these clothing brands. The magazine will not contain just one genre of music which is Hip-hop, it will also contain many other genre’s such as dancehall, Reggae, R ‘n’ B, UK Rap and funky. Artists that will be included will be people like Rick Ross, Meek Mill, trey Songz, and many others; the list goes on. There will be the latest gossip on the music industries, consisting of leaks of new singles and celebrity gossip. And finally there will be a lyrical double page, presenting lyrics of the top 5 singles of the month the product was issued.